 | E-Series /10 Proven Secrets | |  | | | | | MY HSR To Sell Your House For The Best Profit And In The Fastest Time | | There Are More Ways Than You Can Imagine To Sell Your House
At The Highest Price, In The Fastest Time, And With Absolute Convenience
Selling your house can be enjoyable, enriching, and exciting. However, if it is not properly executed, it can be a prolonged nightmare.
The history of selling houses is dotted with unnecessary mistakes resulting in costly, time-consuming, and painful results. Therefore, it is important to plan, strategise, and execute the selling processcarefully so as to enjoy the highest price in the fastest time and with absolute convenience.
Here are some of the critical success factors to sell your house.
| | | | | | Selling your house effectively is a mind’s game; the results of which are determined by what you desire, deserve, and do.
Before you sell your house, you need to know the reasons for selling, alternatives to sell, and consequences of selling. Unless and until you have valid and compelling reasons to justify selling your house, do not make the first move because the outcome can be detrimental.
Invest time, money, and effort to evaluate the alternatives available to you. For example, should you sell or improve your present house? Should you sell now or later? Should you own one house or use the current house as collateral for owning a second house?
Selling your house requires total commitment. You need to be mindful of the investment you need to make to achieve success. It includes expenses related to staging your house, renovation and repairs, sales commissions, and legal, financial, and other administrative charges.
In addition, you need to protect yourself and your loved ones from potential shrewd buyers, malpractices, deceptions, and other risks.
Timing is also important. If there is no urgency to sell, time the sale when the economic fundamentals, including property trends and interest rates are in your favour.
You should not be enticed by financial and non-financial benefits of selling. Be aware of the risk factors and make provisions to contain it.
| | | | | | Using the right knowledge correctly is power. The more relevant infor- mation you know and use effectively to market your house, the higher your chance of a sale.
Although selling your house does not require you to be a rocket scientist, it can be mind-boggling. As the market changes rapidly, you need to be constantly updated on market conditions, including legal, financial, and other property aspects of a sale.
You need to have up-to-date and reliable statistics about recent sales in the market for crafting projected scenarios so as to analyse their impact on the sale of your house.
In addition, you need to monitor similar houses in the market, especially those in your neighbourhood. You need to compare the advantages and disadvantages of every house, including details about the terms and conditions of the sale.
You should also provide maps and detailed instruction to help buyers find their way and familiarise themselves with the neighbourhood. You can also add photographs and videos to highlight current and future attractions in the community. Encourage your agent to give you feedback, no matter how untrue, negative, or harsh. Keep an open mind and explore ways to respond to them and overcome any other challenges.
| | | | | | | What you perceive does not matter, it is what the buyer feels that counts.
The saleability of your house is not determined by the seller or the agent but by the market and in particular, by buyers viewing your house. Therefore it is crucial that you are not biased in your own opinions and perceptions (or misconceptions).
Your house may be your haven but it is not everybody’s haven. After having stayed in the house, you have learnt to live with the disadvantages and are blind to areas of improvements. Even your family, friends, and neighbours may not notice them and may presume that the house is acceptable to buyers.
Buyers evaluate your house based on their perception, not yours. Perception is king and you need to manage their perception to your advantage.
The key to the buyer’s heart is empathy. Survey the house from the buyer’s perspective and assume you are seeing it for the first time. As you put on the ‘buyer’s eyes’, keep asking yourself, Will buyers be attracted to view my house? How can I make it more appealing? What can I do to clinch the sale?
Take photographs of major areas of your house and from different angles. It gives you a fresh perspective on how you can sell your house.
You need to take a critical view of your house and research vigorously on how you can enhance the look and feel of your house, both during the day as well as in the evening, on a weekday as well as on a weekend.
| | | | | | | The rate of success is proportionate to the number of unique and positive differentials between your house and other similar houses in the market.
The typical buyer will see more than ten houses and they are spoilt for choice. They will compare your house with the rest based on their decision making criteria and not yours. The greater the advantages, benefits, and strengths your house possess, the higher your chance of a sale.
Study the competition; including Open Houses, developer’s showflats, interior décor and furnishing industry’s model homes and photographs of such homes, and learn from them.
Make it a point to visit similar houses and observe how agents present the house. Take note of comments from buyers. Record any good ideas and use them to sell your house effectively.
| | | | | | | Buyers buy the satisfaction of the lifestyle, not the specifications of the house.
Your buyers will not buy the house if they cannot perceive the pleasure of staying in it. They will not sign on the dotted line if they cannot sense a brighter future, hope for better returns, and take pride in showing the house to their family and friends.
You need to dress up your house and present it in the best possible light to achieve the highest price. Remember, how you live in your house and how you present it are two different issues.
While you cannot control what the buyers buy, you can influence what they perceive. Therefore, you need to work closely with your HSR real estate specialist on the best ways to present it. Share with him the unique strengths of the house, new and potential developments in and around the house, and the possibilities of improving it.
Your HSR real estate specialist will go through HSR ‘Dress Your House For Success’ Plan and show you more than 100 powerful ways to increase the selling price of your house. From our experience as the most established and largest real estate agency, there are always more ways and means to improve the staging of your house.
In HSR, we have a saying, ‘Molehills can become mountains’. It is better to be detailed and invest more time, energy, and money to dress up your house before presenting it to the market.
If a good impression is not created, the selling process will become an uphill task. When buyers spot a minor fault, they may assume that since you did not take care of small things, you have most probably not maintained your house properly. Instead of asking what’s right, they may start looking for what’s wrong about the house. Instead of gaining a little more time and money, you may end up losing a lot more.
Buyers evaluate logically and buy emotionally. It’s not just the logical justification, they must sense the ‘It’s good to be home’ feeling when they are in your house. If buyers do not move in mentally, they will not move in physically. If they are not excited emotionally about moving in, they will not move in at all.
To help you close the sale, your HSR real estate specialist will offer you and the buyer the HSR Guaranteed Home Protection Plan. Briefly, HSR will repair or replace all household breakdowns. For more details, please call your HSR real estate specialist today.
| | | | | | | If buyers do not like the external facade of your house, they may not even step inside.
Staging your house begins from the outside. The curb appeal, in other words, the impression of the external façade of the house sets the tone of the viewing.
This is the first impression of your house, where buyers spend a lot of time waiting for the viewing to begin and what they will see when they pass by your house for a second (or subsequent) look.
Curb appeal is the overall impression of everything that is outside your house. Buyers will create an opinion of your house within the first few seconds and will have a tendency to reinforce this positive or negative opinion throughout the viewing.
If the front of your house is able to ‘WOW’ buyers, it will be a smoother ride ahead. Even if you cannot improve the areas outside your house, you can still make it clean, neat, and presentable.
Remove all junks from the view of buyers. Free up more space by removing your car and all other unnecessary belongings.
Repair or replace all major items and ensure they are not only functional but also up-to-date and attractive. Keep the house clean, grease-free, and appealing.
Give the house a coat of neutral-coloured paint to make it look fresh and cheery. Make sure the garden is well-trimmed, landscaped, and complete with fresh blooms and healthy-looking plants. Use solar-powered lightings to brighten up your house and make it look stunning even in the evenings.
Ultimately, the front of the house must look warm, elegant, cosy, and appealing. Buyers must sense the ‘I’m home’ feeling.
| | | | | | | Pricing is the skill of maximising your returns at an acceptable price to a qualified buyer and lending institutions that will finance the purchase.
Whether you are able to sell your property successfully or not depends mainly on one key factor, pricing. If you underprice your house, it will result in lower returns for your asset.
However, if you overprice your house, you will not be able to sell and you will lose the opportunity of attracting the right buyers who can offer top dollars for your house.
The longer the house stays in the market, the higher the chances of it becoming ‘shopworned’. In other words, there may be negative rumours that something is wrong with your house and this will lower its value.
Your HSR real estate specialist can provide you with a Competitive Market Research and the Fair Market Value (FMV) of your house. The FMV is the most probable price that the house will be transacted for, after it has been exposed to the market and both you and the buyer can commit to the sale with a sound mind and not under duress.
The saleability of your property also depends on the quality of financing available. Having a willing seller and a willing buyer may not be sufficient to complete the sale if the lending institution deem your selling price to be above market price and are therefore, not willing to offer the maximum loan at normal terms and conditions.
Be wary of agents who just want to sell at the price you want or even claim to sell at a higher price without any supporting evidence. They may just want to get you to sign the listing agreement with them. They may even offer to charge you a low commission rate to do the job.
Remember, if these agents cannot even negotiate their own commission rate, how can they go to the market and negotiate the best price for your house? Top agents believe they are entitled to a better commission because they can get you the best price and therefore, help you maximise your profit.
Your HSR real estate specialist can offer you the HSR Guaranteed Results Plan (GRP) to assure you that he will sell your house above the valuation price. For more details, including why HSR is so confident of your success, please contact your HSR real estate specialist today.
| | | | | | | The success of a marketing campaign to sell your house depends very much on your exclusive agent.When you select the right agent and develop a positive working relationship with him, half the battle is won.
A house cannot be sold without a buyer. If no one wants to purchase your house, you are merely the owner of a lovely home that is staged and priced correctly.
There is also more to marketing than advertising and waiting for the buyer ‘who should like my house because…’ Your house needs to be optimally exposed and correctly sold.
To find out how exciting the marketing process can be, try asking an agent the following
questions:
• How can you assure me of your
professionalism?
• How can you achieve the best price in the fastest time and with absolute
convenience?
The agent should provide you with a well-documented and well-presented plan to market your house, detailing the step-by-step process until you achieve the required results. Without a plan, you are gambling with, and not managing the selling process.
Your HSR real estate specialist adheres to a stringent Code Of Honour (COH). He will not only be able to submit to you a comprehensive HSR Sole Agency Marketing (SAM) Plan, he can also offer you the HSR Guaranteed Performance Plan (GPP). The GPP assures you of the best price in the fastest time and with absolute convenience.
In addition, he can offer you the HSR Guaranteed Achievement Plan (GAP). The GAP assures you of the best price in 28 days or less. We have even prepared a ‘Moving Out’ Plan to help you shift to another house without any hassle after you have reaped the profits and benefits of using HSR’s services.
Your HSR real estate specialist works as a member of ‘The Largest Real Estate Agency’ (Singapore Book of Records). They are able to establish maximum exposure of your house and have arguably the largest network of buyers to get you top dollars for your house. For more details about the GPP and GAP and why My HSR is the best partner for your success, please call your HSR real estate specialist NOW!
| | | | | | | Buyers need space to fall in love with your house and your intrusive presence will hinder the desired outcome.
Falling in love with a house is like falling in love with a person – three’s a crowd. When you are present during the viewing, buyers may feel uncomfortable and are unable to visualise living in you house.
In your absence, buyers feel more relaxed and open about sharing their opinions with your HSR real estate specialist who will then be able to tailor the presentation to meet the unique needs of the buyers.
It is understandable that you are keen to sell and are willing to help. However, when you sell directly to the buyers, they are normally more cautious in asking you questions and raising any objections than with a third party like an agent.
While interacting with buyers, a personality crash can occur quite easily, as both of you are protective of your own interest. The more you push for a sale, the more your buyer will think you are desperate and will ask you for a discount or make you a ridiculous offer.
During the viewing, please ensure that there are no visitors dropping in or staying in your house. Buyers will feel uneasy in the presence of strangers and may rush through the house without viewing it thoroughly.
| | | | | | | Closing is not the most important part of selling, it is EVERY THING you do right from the moment you decide to sell, to the last detail of the transaction.
The negotiation phase is one of the most critical phases in the process of selling your house. If you are not thoroughly prepared, it can be a long-drawn, tiring, and even painful process. It is therefore important that you discuss the negotiation strategies and contingency plan with your HSR real estate specialist.
To do well, you need to prepare yourself thoroughly, remove all mental blocks, and stay in the best possible condition. You need to know what you want, what your fall-back position will be, and what terms and conditions you are prepared to offer, and the areas which you are willing to compromise with your buyer.
Many sellers are overly ambitious and therefore, price themselves out of the market. They lose the momentum of the initial launch, repel genuine buyers, and make competitors’ prices seem more attractive. Remember, the final selling price must be justified and supported by the market and lending institutions too.
The success of the negotiation is influenced by the way you present yourself and relate to buyers. For example, if buyers have the impression that you are dishonest, cunning, or someone who will resort to underhanded tactics, they may hold back the decision and may not even proceed with a sale.
Remove any potential negotiation blocks. For example, it is better to sell before you buy a new house, otherwise you may be caught with having to service two mortgages and put unnecessary pressures on yourself. As a rule of thumb, do not vacate your house during the marketing campaign. Buyers may perceive you are anxious to sell the house.
Throughout the negotiation process, it is important that you control and channel your emotions to your advantage especially if you are faced with shrewd or unfriendly buyers.
Remember, your strongest weapon in the negotiation process is more likely your HSR real estate specialist. Being a well-trained professional, he will be able to advise you on the most appropriate response to each genuine offer.
Last But Not Least…There are more ways than you can imagine to sell your house at the best price, in the fastest time, and with absolute
convenience. My HSR
results-based marketing plan will show you step-by-step how to get the results you want. Why not call My HSR specialist today for a free and non-obligatory discussion to see how we can even guarantee the success of our marketing campaign. Call NOW!
| | | | |
|